Helping Healthcare startups, early-stage companies, and non-profits grow.
THE SALES & MARKETING Relationship
Sales of a product or service does not happen in a vacuum. Today, 67% of a buyer’s journey happens before they contact or agree to speak with you. This means that your potential clients or customers learn about your organization and your solution offering from doing research online. Your website, white papers, case studies, social media postings, press releases, and client testimonials all contribute to building awareness of your brand and your value.
The point – a marketing presence is integral to the sales process. One without the other is not an effective strategy.
Our firm has a proven methodology, a playbook to follow to get results. While tailored to the client, the core steps are critical for success.
Where We Start
Getting to know what makes your organization unique. Your solution, culture, and people are all part of what differentiates you from your competition. Together, we will dive into:
- Understanding why your service /product is needed.
- Understanding your ideal client and how you solve their problems.
- Knowing your competition.
Defining the Strategy
- Do you have the best service offering or product design?
- Do you know your differentiation and have crisp messaging?
- What distribution channels are available?
- Is your pricing model clear?
- Can you tailor your offering for specific market segments?
Tactics that Drive Revenue
Do you have the tactics and tools in place that will drive revenue?
- The CRM system.
- Build the lead generation campaigns.
- Sales collateral.
- An interactive website.
- Social media presence with consistent posting.
- Advertising.
- Public Relations.
- Metrics, data analysis, measuring the ROI.
The Sales Call
The Momentum Health Partners team works as your sales team or an extension of your team to execute on new sales. Relationships are built, campaigns are run, phone calls are made, emails are sent, conferences are attended to schedule calls, have meetings and gain new clients. All of which help our clients achieve their revenue goals.
Equally important as sales is to build the internal resources to deliver and support your new clients. We know that excellent customer service significantly contributes to customer retention and to long-term profitability. We encourage our clients to look at client support as an investment, not as an expense.
Sales is not “magic” but is a lot of hard work. One of the key foundational building blocks of building a trusted relationship requires transparency and authenticity – a super power of Momentum Health Partners.
Momentum Health Partners
The team is led by Lynn Poulos, a seasoned sales leader with knowledge of sales and business development in the healthcare sector. With a proven track record from startups to Fortune 500 companies, her expertise encompasses client acquisition, account management, and strategic growth initiatives.
With an eye towards the power of brokering partner relationships, she sees the value that creates a win-win collaboration for both entities. Her experience spans consulting services, technology sales, leveraging AI for the payer / health insurance industry, solutions for mental health, substance use disorder and the behavioral health population, as well as business process outsourcing (BPO) for State Medicaid MMIS operations and numerous call center solutions.
With strong communication and relationship building skills, Lynn excels in seeing the big picture vision, while executing tactically to achieve sales results. She is quickly able to discern business needs, creating and communicating a vision for desired outcomes, building and motivating cross – functional teams to resolve problems and ensure successful execution. Lynn navigates seamlessly across various domains, including payers, providers, government, commercial accounts, and startups, ensuring alignment and fostering innovation.
Lynn Poulos
Partner, Momentum Health Partners
Our Team
The team is comprised of former healthcare and government executives with expertise in many aspects of business and the healthcare ecosystem. Depending on the needs of our clients, we have subject matter experts well-versed in Medicare, Medicaid, commercial payers/TPA, self–funded employers, providers, member/patient adoption and engagement and digital health.
What to Expect
Clients can expect a partner, a trusted advisor with Momentum Health Partners. Staying in close communication with your leadership team, weekly updates will be delivered outlining progress as well as speed bumps or challenges. Organizations can expect a sense of urgency that will drive behavior and drive results.